They are simply what you earn while using BB!. You can keep them, spend them or give them away.
Well I use them to pretend I am the richest person on my street, but you might want to use them for something makes more sense and more valuable. Maybe a bar or club you want to go to tonight allows you to pay 500 BullieBucks to get on the VIP list for that night or maybe you will get a special band offering you 2-4-1 drinks all night. You can keep them to earn the title of King/Queen of your area code or you can offer them as a bounty for people to take pics of your friends. It really is up to you.